With most of the population adopting blockchain, you need to strategize your blockchain company operations. It would help to find a good standing that’ll make your business stand out from the rest. One way of achieving this is by revamping your marketing strategies. For this, you need to hire a blockchain marketing agency. Are you wondering how to go about the vetting process? This article will guide you appropriately; read on!
Consider the following factors:
- Qualification
The qualification will tell you if a given marketing agency has the necessary skills to offer its services. Inquire if all the agency’s workers have the skills. When you’re assured the agency’s whole team is qualified, you won’t worry when your operations are assigned to a given team, besides the agency’s top management. You’re sure that there’ll be quality service delivery.
To verify the agency’s qualification to offer its services, look at their certifications and licensing. Do your research and find out the certifications given to marketing agencies, specifically blockchain. You can also ask your agency to show you one. A certification is usually given by regulating bodies of a given industry, proving they’re qualified to render their services.
On the other hand, a license will prove that the given blockchain marketing agency is operating legally. Check the date on the license certificate and ensure it’s not outdated.
The right blockchain marketing agency for your business will have all the qualifications, guaranteeing quality services.
- Experience
The years of experience are an indication that the marketing agency has practiced enough and has mastered the art of service delivery. This shows that the more years of experience, the better the services you’ll get.
However, with blockchain being a bit new in the market, you need to inquire about the specific number of years the marketing agency has served the blockchain industry. Be sure to pick the agency that served the cryptocurrency industry for a long time. This is because they know the industry’s operations, and they’ll be in a position to anticipate your needs. The marketing agency will also offer solutions that work for the blockchain industry rather than most industries in general.
As you evaluate experience, you should also factor in their success rate. Inquire about the number of clients they’ve successfully served and if possible, talk to them. The right marketing agency won’t hesitate to share this information since they know their brand will speak on their behalf.
- Team Size
Team size refers to the number of workers your blockchain marketing agency has. The size will help you gauge their capability of handling your marketing operations.
Marketing strategies involve various aspects and require several experts, from web designers to social media experts. A small team can’t be a jack of all trades and handle your operations with a two-member workforce. Although it might work, it’s also quite risky since the level of pro-efficiency varies across aspects. This means that some aspects will lack quality or efficiency.
Therefore, you need to hire a marketing agency with many workers who have different areas of expertise. With this setup, everyone will focus on what they do best, eliminating trial and error. This ensures quality working marketing strategies for your business.
- Costs
At the end of the whole vetting process, you need to consider costs since you can’t acquire services that you can’t afford.
Compare the price that the marketing agency is offering for their services. Is it reasonable and worth it? What are other blockchain marketing agencies offering the same services? Are other agencies cheaper, or are they in the same range?
Your final decision on costs should rest on the price an agency offers and your budget. You should get the best services for your budget to avoid straining the finances of your business.
- Communication
The kind of communication you have with your blockchain marketing agency will determine your entire working relationship.
You don’t want to work with a marketing agency that’ll keep frustrating you. Analyze your first conversation on call; how was the response? Did you wait for long before they picked up the call? With this, you’ll know the kind of response rate you’ll get from them.
Do you frequently communicate through the negotiating process? Are they patient enough to listen to your needs? Did you feel rushed when talking to them? Do you feel that they understand your needs? These are questions to ask to ensure you pick a great communicator. The right marketing agency will involve you in the whole process step by step and actively listen to your needs.
Even as you vet communications, as a client, you’re in a position to inform the agency of what you expect from them regarding communication. Setting boundaries is an effective way of ensuring efficient communication and that they’ll meet your expectations.
Conclusion
As seen, vetting a marketing agency for your business isn’t challenging with the right information. Consider implementing the tips given in this article as you make your selection, and you’re assured of choosing the right blockchain marketing agency.
