Accoridng to the latest reports, the giant BlackRock has just dropped a Bitcoin ETF commercial following the decision that came from the SEC. Check out the latest details about this below.
BlackRock drops BTC ETF commercial
The world’s largest asset manager, BlackRock, recently released an advertisement for its newly approved Bitcoin exchange-traded fund (ETF).
The commercial emphasizes the convenience and ease of investing in the crypto king through BlackRock’s new product.
This comes after the U.S. Securities and Exchange Commission (SEC) approved all 11 spot BTC ETFs that were under consideration, marking a groundbreaking development for the investment industry.
@iShares #IBIT ETF marks an exciting step in financial innovation, making it possible to get #bitcoin exposure in your traditional brokerage accounts, alongside stocks, bonds, and other ETFs. Why is this such a big deal? Check out our video below. pic.twitter.com/TxqwTyaRHa
— Jay Jacobs (@JayJacobsCFA) January 11, 2024
The advertisement features Jay Jacobs, BlackRock’s U.S. head of thematics and active equity ETFs.
Jacobs also says digital asset adoption has “profound implications for the future of finance” and notes that some institutions and investors view Bitcoin as a “potential game-changer in how money moves around the world.”
Eric Balchunas, a senior ETF analyst at Bloomberg, says the commercial is a textbook example of how to market to “rich boomers.”
“The calm disposition, easy to understand investment case, soft new age music, suit with no tie.. everything about it says ‘it’s ok now, the adults are here.’”
Bitcoin exchange-traded fund (ETF) applicants collaborated with the Securities and Exchange Commission (SEC) for several months to perfect their proposals.
In October 2021, the regulator sanctioned the introduction of the first Bitcoin futures ETFs in the United States.
However, it had previously rejected all spot Bitcoin ETF applications until last week’s batch of approvals.
Stay tuned for more juicy news from the crypto industry.
