Crypto Adoption: Starbucks Adds Bakkt Cash To Mobile App
We’re now living a strange life these days after the coronavirus hit humanity and changed the course of our normal living.
The entire planet is battling the same invisible enemy, and social isolation seems to be currently the best solution found by the US and the other countries around the world.
The global economy took a massive hit, and things are only beginning for us, outside of China, where the crisis seems to be slowing down.
But this doesn’t mean that developments and innovation in the crypto industry will stop.
Starbucks is testing a pilot feature
Starbucks is pilot testing a brand new feature that allows customers to pay with Bakkt cash via the mobile app of the company.
Bakkt is the BTC trading platform that’s backed by the Intercontinental Exchange.
Bakkt was in the spotlight a while ago before this apocalyptic time that we live in and it used to be seen as a crypto savior.
Bakkt is focusing on delivering products and services for everyday shoppers who want to store, buy, and spend digital assets such as BTC by using tools with straightforward interfaces.
The company told CoinDesk that it’s expecting various digital assets to become more mainstream.
A Starbucks spokesperson stated the following:
“We are currently conducting a limited test for our customers, using the Bakkt payment method. Customers can see Bakkt as an option, but the test is only available at this time…” the spokesperson said.
We're also reducing payment costs for merchants which improves their bottom line. Open your @Starbucks app to see our first direct integration and select @Bakkt to sign up for our Early Access Program pic.twitter.com/sZ3YlE0Sj9
— Adam White (@WhiteAdamL) March 16, 2020
They continued and revealed: “We anticipate that a range of cryptocurrencies will gain traction with customers, and, through our work with Bakkt, we will be uniquely positioned to constantly consider and offer customers new and unique ways to pay seamlessly, at Starbucks.”
Adam White, Bakkt’s president, said it’s the company’s first “direct integration” with a merchant.
Eduard Watson Author
An experienced finance writer for more than 10 years, active industry watcher, and gadget enthusiast.