It’s been revealed that the e-commerce giant called Rakuten, Amazon of Japan unveiled a new service that can boost the mainstream adoption of digital assets.
The mass adoption of digital assets has been one of the main goals for 2019, and the crypto industry made a lot of moves in this direction by now.
The company’s subsidiary Rakuten Wallet is a crypto exchange that has been launched back in April, and it’s allowing users to convert loyalty points into crypto.
By using the Rakuten Wallet app, Japan customers who have a Rakuten Wallet account as loyalty points can convert them into BTC, ETH, and BCH.
Boosting crypto adoption
This service is designed to increase the adoption of leading cryptos.
Here’s what the official announcement states:
“Through the launch of the new service, Rakuten Wallet hopes to reduce the barriers of entry to crypto asset trading by providing an easy and more accessible way for new users to start, including novice users who are interested in crypto asset trading with no prior experience.”
The official notes continue and reveal that “In addition, the service also increases the range of uses for Rakuten Super Points across the Rakuten Group’s ecosystem of services, making the Rakuten loyalty membership program even more attractive and convenient.”
BTC bullish indicator is flashing
Other than this, today, the crypto market is pretty mixed regarding prices with some of the coins trading in the red and others trading in the green.
At the moment of writing this article, BTC is trading in the red and the most important coin in the market is priced at $7,232.50.
Despite the huge volatility of the crypto market, there have been a lot of optimistic crypto predictions these days.
Just the other day, we reported that crypto analyst Scott Melker of Texas West Capital said that an indicator that preceded three massive BTC rallies is currently flashing.