Ripple Pushes The XRP Expansion In Europe, Africa And The Middle East

Ripple continues to work hard in order to boost the mass adoption of XRP.

Now, there’s a new open position at Ripple that’s shedding light on the firm’s interest in boosting the digital asset’s adoption in Europe, Middle East and Africa (EMEA).

Boosting the adoption of XRP

The company noted that they are looking for a senior manager of business development in order to “spearhead growth and develop key partner relationships across EMEA,” with a specific focus on building interest in blockchain technology and digital assets, notes the online publication the Daily Hodl.

Also, it’s important to note the fact that in the job advertisement, Ripple says On-Demand Liquidity (ODL), its XRP-powered, cross-border payments product, is the main component of the firm’s vision of an Internet of value.

The senior manager will have to execute commercial deals with strategic partners and work with other Ripple teams in order to drive volume and develop use cases for ODL.

It’s been also reported that the job ad is not the first indication that Ripple is targeting XRP adoption in that specific region.

During the summer, Ripple’s vice president of customer success, Marcus Treacher, said that they were hoping to expand ODL corridors to EMEA and Asia-Pacific (APAC) this year.

Ripple also looks for a managing director for RippleNet Europe.

The managing director will be tasked with “supporting government relations activity in the region,” according to the ad.

In other recent news, the San Francisco-based firm is now one of the largest fintech companies in the world, according to a recent report from CB Insights.

The company mentioned above-complied data on the largest VC-backed fintech firms worth $1 billion or more, naming a total of 66 companies on the list.

Regarding the price of the digital asset XRP, at the moment of writing this article, XRP is trading in the green, and the coin is priced at $0.264406.

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I am a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest features, extremely passionate about finance news and everything related to crypto.