Ripple has been working hard to boost the XRP ecosystem and also to push the mainstream adoption of the digital asset XRP.
One of Ripple’s main goals is to replace the flaws of the traditional payments system SWIFT. XRP-powered ODL is able to offer users instant, cheap and secure cross-border transactions.
The On-Demand Liquidity product has been previously known as xRapid by Ripple changed its name in a rebranding process.
XRP remittance and trading volume, on the rise
CEO of crypto exchange BTC Markets said that the company’s XRP remittance and trading volume is rising really quickly.
She said that Ripple’s ODL is revolutionizing financial transfers and trade settlements. She also said that it is showing in the exchange’s volume numbers.
“I think we’re averaging about a 5% week-on-week growth since January in terms of volume coming through our exchange on XRP. And that’s a combination of both the ODL traffic and interested people in XRP,” she said as cited by the Daily Hodl.
She continued and said that “April was probably our biggest month, and it’s averaging out now [to] about an 84% growth since January. So there’s a lot out there that are interested in trading XRP through our platform.”
The potential of XRP mass adoption if surging
It’s also worth noting that considering the notable size of the global remittance market, she believes that the potential for mainstream XRP adoption is high.
Make sure to check out the video above in order to learn what more she had to say about the subject.
In terms of pricing, at the moment of writing this article, XRP is trading in the red and the coin is priced at $0.200412.
Other than this, it’s been recently reported that Ripple’s investment, Coil just rolled out four initiatives to boost XRP.
The firm wants to help fast track the adoption of crypto and blockchain tech.