Ripple is in the middle of a rebranding process.
It’s been reported that the San Francisco-based company removed almost all the references to the three main cross-border payment products from the website: xCurrent, xRapid and xVia.
More than that, xRapid, the XRP-based payment solution seems to have been rebranded, and now Ripple uses the term “On-Demand Liquidity.”
Ripple launches an open global developer platform
The company launched an open global developer platform that will provide tools and programs in order to integrate the XRP Ledger and Interledger protocol into any application.
The developers will enjoy the opportunity to use the platform in order to move money, and they will empower users to send and receive payments in any currency across any network.
The new platform is set to unlock economic value
According to Ripple, the new open platform will unlock economic value by reducing payments from days to even seconds.
“Simply put, Xpring is designed to remove the pain of integrating money into apps – whether it’s US dollars, Philippine pesos, XRP, ETH or any currency. Xpring builds on open source, open protocols and open networks making easy for the 23 million developers worldwide to enable payments in their products and services,” Ripple said.
The company continued and explained that “In the same way the Internet unlocked economic growth through the democratization of information, the IoV (Internet of Value) will unlock economic value through global access to and digitization of money.”
The official announcement highlights the fact that XRP is able to offer the fastest and most scalable settlement of any digital asset out there.
More than that, XRP can also offer “a proven use case beyond an alternative store of value – cross-border payments via RippleNet.”
Ripple enthusiasts and the XRP army of fans are only waiting to see all these achievements mirrored in the price of the digital asset as well.
