Crypto Adoption: US Supermarket Giant Safeway Launched BTC Rewards

Crypto adoption is probably the central priority on the list of targets that the crypto space has at the moment.

A lot of efforts have been made in order for the mainstream adoption of digital assets to be achieved.

Safeway creates Lolli rebate service

Online shoppers are now able to stack sats as they are checking off their weekly grocery lists.

Lolli is a rebate service that rewards customers with BTC for shopping at its partner websites, and it has now formed a partnership with Safeway. This is the top grocer in California, Colorado, Washington.

Lolli users are able to receive 3.5% back in BTC on all their online purchases Safeway.com.

“This marks the first major collaboration between a major grocery chain and a bitcoin rewards company in the United States,” says the company.

Lolli CEO and co-founder Alex Adelman spoke to Yahoo Finance about the new development.

“Right now, we’re trying to make Bitcoin accessible to everybody and we have over 750 merchants online, and so we’re trying to make Bitcoin part of everyone’s daily life.”

Adelman also addressed the plans to create a Bitcoin credit card in the future.

“When we launch a Bitcoin-backed credit card, that’s when it gets really exciting. Points, as you know, are deflationary, and bitcoin is non-deflationary, and so I think it’s a better store of value than an arbitrary points system.”

This move supports crypto adoption for sure because more people can use crypto.

Just in case you don’t know, Safeway is a subsidiary of Albertsons operates in 894 locations across 17 days.

Speaking of crypto adoption, people are becoming interested in crypto according to statistics and Bitcoin is gaining more investors.

People are encouraged by regulation, and this is one of the reasons for which more important names in the crypto space are highlighting the importance of regulation in the space.


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Eduard Watson Author

An experienced finance writer for more than 10 years, active industry watcher, and gadget enthusiast.

2515 Articles

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