IOTA (IOT) is in Draft Season. The Foundation now announces IOTA Data Marketplace new partnership with Cisco Systems, Inc. (NASDAQ: CSCO). Cisco represents one of the major players in the IT industry. The fact that it has now announced its presence in the new IOTA Data Marketplace project tells US that they plan to keep up with the expectations.

We’ve all known that the IOTA Foundation has promised something big despite the Tangle technology has not been yet fully proven to work. This year at the end of Spring it got alot of attention after getting listed on Bitfinex and the developers community showed a little glimpse of what they had in line.

Image 1 – iOTA Charts for the last 6 months. Source:

During the following summer IOTA Saw 300% gains, all due to especulation. The growth was gradual throughout July and August, stretching from $0.15 in June to $1.09 in August. A lot of people wanted in and yet no official release was made. The GUI did not perform as people would like. In terms of wallets, besides storing on Bitfinex investors had no other significant alternatives. During the start of September Bitcoin went on a rampage again, and per usual people started to feel the so called FOMO (“Fear Of Missing Out”).

Suddenly, every altcoin is taking a dip. Everyone regrets not being on the ticket. Fans of IOTA do what? They sell.


 The community being presented promises of greatness was not seeing them follow through. Even worst, developers are not being communicative enough. No dates announced, no comments.

Now come the announcements. On the third of November the IOTA Foundation is officially registrated in Germany. Funds raised throughout the last 2 years up to the total of 140 million are now available for investing in hiring high executives and making strong new alliances. The new addition of Cisco to the list of partners, a company with yearly revenue of roughly 48 billion USD is a big step.

New partnerships are now being announced almost daily throughout November including not only Cisco, but Volkswagen AG and Samsung. All thanks to the pet Project IOTA Data Marketplace where the concept of premium data streams paid by microtransactions is presented.

Image 2 – iOTA Data Market. Source:

More about IOTA Data Marketplace –

Now why is there doubt about the Tangle?

IOTA does not use the standard binary language, instead it uses a system of 3 numerical digits: -1, 0 and 1 (ternary). They plan to make it work through a DAG (Direct Acyclic Graph) where a transaction always verifies two previous ones.

The problems raised were that this software would run on Binary hardware, and doing this could cause issues by becoming too complex. In theory ternary would be more efficient in storing and processing data, but by doing this on Binary Hardware they might encounter difficulties.

And they already did, like for example the hash that needed to be used in this software could not be the same as of Bitcoin since it is a whole new paradigm. Problems were found with Curl, hashing function created for ternary by IOTA. Despite them being solved it raises questions for the future. On top of that Curl was sometimes masked with misleading code by the Foundation in order to not be possible to copy their function. We can understand their need for keeping the project somewhat private until proven but this is a red flag for the open source community.

There’s also concerns that DAG’s may not be able store the order of the transactions properly which in turn make smart contracts complicated. But then again if they promise to bring us IoT we can assume they have some ideas about how to do it.


IOTA Data Marketplace importance is huge for the Foundation right now, simply because it is being supported by the IT giants stated above, as well as many others like Microsoft and Accenture. If they see potential in the Tangle why wouldn’t we?

 IOTA is now seeing major acceptance by other exchanges such like CoinOne, OKEx and Binance, which means more people will be wanting in. The price already rallied during these past November announcements to an all time high of $1,50. But this could only be the beggining of something much bigger. Where was ethereum One year ago?


  • Vlad
    01/12/, 4:43 PM

    IOTA – Hedging against the Bitcoin Price Drop

  • Jacob
    03/12/, 4:50 PM

    the rhetorical question at the end of the article what ethereum price was a year ago is very interesting. Well, the answer is a couple of dollars and now it’s almost $500, if IOTA could do it again, so we’re going to get really interesting things.

  • MattoniJohn
    03/12/, 4:51 PM

    We will see next rising of the IOTA value because IOTA has been started trade on one crypto exchanges and the next will follow. And if you take into consideration the partnerships with giants like Microsoft and many others, you have to realize, that the price of IOTA is still very undervalued in my opinion

  • George
    03/12/, 5:05 PM

    Cisco? That’s another good news for IOTA, the $2 limit could soon be reach. I’m curious to see what IOTA developers will come to by the end of the year and next year in 2018. If the avalanche of positive news does not stop, we can see a very interesting price development.

    • Netscout
      03/12/, 7:38 PM

      I agree, actually it already went over 2 USD today for a while, testing the new highs and definitely would steam through it next week. There is still big potential for growth. IOTA could become No 3 cryptocurrency soon – which would mean 10 USD per coin or more and with all the latest development and news it is possible as it would be the choice on which billions of IoT devices would be running and the supply of IOTAs is fixed so no further coins would be issued. Also there is no controversy surrounding IOTA compared to other cryptos – it has gained acceptance of the major IoT players and general public, so it is great investment for conservative tech investors.

  • Peter
    03/12/, 5:09 PM

    IOTA is making big steps now with their Data Marketplace and numerous partnerships with big companies such as Microsoft, Volkswagen, Samsung, CISCO and many others. Being a DAG-based cryptocurrency, IOTA is also technologically superior to any blockchain-based currencies, so combined with such strong support from big companies its value will continue to increase substantially IMHO.

  • Eric Lucia
    03/12/, 6:43 PM

    This is so great. BTC grows like crazy and everything else goes to the hell. But IOTA has own sunrise. But the reason is simple, connection with the name like Cisco, Volkswagen, Microsoft speaks itself. I think for all of us investors it will be great times.

  • Ganeshra
    03/12/, 9:44 PM

    Its a new generation crypto. IOTA has a bright future, because in my opinion DAG-based cryptocurrency, specifically IOTA is much more suitable for everyday use – for micropayments, etc..
    If big players as VW, Samsung, BOSCH can trust in IOTA, I also do.

    • HybCZ
      04/12/, 6:25 AM

      many influential and big companies engage in the IOTA project. What other businesses will add, what do you think? This will probably not be a negligible project, and of course it brings more and more questions. It would definitely be a mistake not to invest into something that such big players are entering. What do you think??
      What is your feeling of this happening?

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