The tourism industry is evolving
Travel and tourism is one of the largest industries in the world and the world’s largest industry in the service sector, showcasing continuous growth year on year.
Technology has changed the tourism sector in recent years
Recently, the industry has evolved rapidyly, with the growth of online booking systems and review platforms particularly prevalent. One example of this is Tripadvisor, which has experienced huge growth in line with the growth of the sector – as visitors scour the platform for ratings, feedback and answers to their questions on their quest for a hotel with perfect hospitality.
However, platforms such as Tripadvisor – or review platforms generally – do pose a problem for hotels in that they are open to manipulation. Anyone can leave reviews on these platforms, even if they have never actually visited the hotel. This means that false reviews can be left with the intention of damaging a hotel’s reputation without being challenged. It also means that genuine disgruntled customers can setup multiple accounts to really hammer a hotel for making a mistake, even if it was something very trivial.
New technology has the power to completely revolutionise the industry
One technology that has the capability of revolutionising the tourism sector is blockchain. Blockchain is a digital ledger of transactions, verified by a timestamp, containing unique customer data. A hotel review platform based on blockchain technology, whereby the customer could only review a hotel they are verified to have stayed at, would prove a much more accurate review platform.
Is this just one advantage of the DeskBell App – an application based on blockchain technology – which connects travellers to hoteliers and service providers in the tourism and hospitality industry. The application has huge benefits for both service providers and users.
For hoteliers, the app provides a global marketplace to sell their goods and services. The marketplace can be used to sell hotel rooms, spa treatment, laundry services, airport transfers or just about any other service they (or partner companies) offer. It also gives them the unique advertising opportunity to advertise upsells or cross-sells to travellers, based on their unique interests. Most importantly, it enables hotels to obtain real insights from verified guests.
For users, the app has multiple advantages. Users can use the app to pay for rooms or service from any hotel which uses the DeskBell Chain system. Users can speak to the hotel even before they arrive. Most importantly, users can receive special rewards, in form of DBT (Deskbell Token), for taking actions that the hotel has chosen to reward you for. Typical actions to obtain rewards could be leaving restaurant reviews, uploading photos of any event or just about anything else. Of course, these tokens can be used to make purchases on the DeskBell Chain app in the future.
Becoming an early adopter of blockchain can change your travel experience now
Right now, the DeskBell Chain app is still in its infancy, but has the power to completely revolutionise travel as we know it. While blockchain is a relatively new concept to tourism, the technology has huge benefits for travellers and service providers alike. The app can simplify everything from booking tickets to tracking luggage. If you want to see the technological evolution as it happens, download DeskBell Chain for your Android or Apple device now.