Ripple Expands Its Presence In Asia And Pushes XRP Integration
Ripple has been putting a lot of efforts these days to push the adoption of its products.
Expanding Asia presence
Now, the San Francisco-based company seems to be expanding its presence in Asia because it decided to double the staff members in the Singapore headquarters.
Senior vice-president of global operations Eric van Miltenburg reported that Ripple is working to catch up with demand in the fintech-friendly region of Southeast Asia.
“[It’s an] incredibly important market for the company, given interest from regional banks in using blockchain for payments,” he said.
He continued and explained that “the demand here is significant, so it’s an easy decision for us to continue to invest in this market and make sure that we can… also seek out new customers, new partners and new ways that we can work with the market.”
The Daily Hodl reports that about half of Ripple’s clients are located in Asia and these include essential clients such as CIMB Bank, SCB, BDO, InstaReM and more.
The company has its long relationship with the Japanese financial giant SBI which has invested in Ripple back in 2016.
The euphoria of bullish price action may have led the #XRPCommunity to have overlooked that as of March 2019 Ripple has successfully filled a seemingly new role on its Singapore team.
"APAC Business Development Lead, XRapid "
Prices go up and down but builders keep building.
— Eric Dadoun (@EDadoun) April 3, 2019
Ripple wants to expand xRapid in the region
Ripple also wants to expand xRapid in the area as well.
It’s important to note that Ripple recently hired a new business development lead for xRapid, who will head the firm’s APAC (Asia Pacific) efforts.
Speaking of xRapid, it managed to achieve something important lately. As we already reported, Ripple is set to revolutionize cross-border payments, and its hard efforts are recognized.
It’s among the most innovative startups.
Ripple’s xRapid has just been honored by Fast Company’s World Changing Ideas Awards for “helping to improve reliability and lower the cost of remittances in the developing world.”
Andreas Townsend Author
I am a technical writer, author and blogger since 2005. An industry watcher that stays on top of the latest features, extremely passionate about finance news and everything related to crypto.