Ripple and XRP have had a successful year, regardless of the high volatility of the crypto market.
The XRP army of fans and Ripple enthusiasts have been waiting to see the price of XRP surge, but this did not happen so far.
Ripple seems focused mainly on the use cases of XRP, and it has been making enhanced efforts to boost the whole XRP ecosystem.
Ripple expands its team
Ripple is reportedly expanding its global regulatory team, and it will reportedly become the very first significant blockchain company with a dedicated business office in Washington D.C.
This move is designed to tackle compliance-related problems that crypto innovators in the banking industry are faced with.
One of Ripple’s main focuses is assembling a team that is able to communicate with policymakers in order to advance the company’s products and services as well.
According to an official announcement, Craig Phillips, who is a former counselor to the Secretary at the US Treasury Dept, joins Ripple’s board of directors according to the latest info coming from the online publication the Daily Hodl.
Ripple stated the following:
“We have expanded our global regulatory bench to include Susan Friedman as International Policy Counsel and Ron Hammond as Manager of Government Relations. Before Ripple, Friedman was the Senior Advisor to CFTC Chairman Heath Tarbert in his previous capacity as Treasury’s Assistant Secretary for International Markets.”
Welcome @Ripple + @michellebond111 to the team! Glad to have you on board as we work towards the right regulatory regime for the open blockchain economy. https://t.co/SqaR57MUuF
— Blockchain Association (@BlockchainAssn) October 22, 2019
Ripple taps global markets in a new ad campaign
The campaign is called Runs on Ripple, and it was praised by Changpeng Zhao.
https://twitter.com/cz_binance/status/1186615009905758208
Ripple saidthe following:
“[Financial institutions] may send payments through Ripple’s growing network of 200+ providers to ensure instant delivery, reliably and affordably to all corners of the world.”
The company also highlighted that “Some of these financial institutions use the digital asset XRP on Ripple’s network to further improve services and reduce costs.”
