Crypto Adoption Intensifies: S.L. Benfica & UTRUST Team Up To Bring Digital Assets To Millions Of Football Supporters
Crypto mainstream adoption is probably the most important goal that the crypto space has.
More use cases for the blockchain tech and the digital assets, along with enhanced regulation and easier access to crypto are definitely leading the path towards that mass adoption.
Now, another step has been made to achieve this grand goal: the leading crypto solution provider UTRUST and the Portuguese Primeira Liga Football champions S.L. Benfica have teamed up.
The partnership will allow supporters to buy tickets and merch straight from the Benfica website using crypto.
Digital assets, accepted as a payment method
From now on, Benfica supporters will have the option to use digital assets in order to buy match tickets and merchandise via the Benfica online store.
If you decide to visit the website, you will be able to enjoy a 10% discount, and all you have to do is use the discount code “UTRUST”.
S.L. Benfica is one of the world’s most supported football clubs with over 14 million supporters all over the globe and over 7 million followers online.
You can understand what these figures and access to crypto mean for mass adoption of digital assets.
Launching UTRUST as a crypto payment solution partner to the football club will result in enhancing the club’s e-commerce strategy and extend the global audience.
Crypto holders and tech enthusiasts from all over the world will benefit a lot from this latest partnership that supports the crypto space.
Benfica gets access to a wide customer base
UTRUST managed to revolutionize the finance and payments industry with instant crypto-to-fiat conversions.
This partnership not only introduces crypto to millions of people but it also expands Benfica’s customer base and provides a better online experience via the implementation of innovative tech.
S.L. Benfica CEO, Domingos Soares de Oliveira mirrored his excitement about the partnership in his words:
“This is an exciting day in the history of S.L. Benfica as we announce our decision to accept cryptocurrency payments. Our benfiquistas make Benfica the unique and special club it is, and we recognize that many of our supporters are now digital users first, so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience,” he said.
He continued and praised the partnership, saying that “We are very excited about the possibilities that this partnership with UTRUST presents in the evolution of our e-commerce strategy and we look forward to accepting our first cryptocurrency payment.”
Enhanced security and convenience of payments
Users of Benfica website will be able to experience maximum security and convenience of digital assets payments and what’s extremely important is the fact that the club will be protected from the market’s volatility.
Processing payment fees will be reduced and fraudulent payments risks will be eliminated. Benfica will get the ability to settle payments straight to its bank in fiat currency the same day that it receives them.
Using the UTRUST platform for payments, users will be able to pay in Bitcoin (BTC), Ethereum (ETH), and the native UTRUST token (UTK).
Crypto payments are safer, cheaper and faster compared to paying in fiat.
UTRUST Co-Founder and CEO, Nuno Correia has also manifested his excitement for this partnership, calling it “a major milestone for UTRUST and the blockchain ecosystem as a whole.”
This move supports the whole cryptosphere by taking the digital assets one step closer towards mainstream adoption.
Eduard Watson Author
An experienced finance writer for more than 10 years, active industry watcher, and gadget enthusiast.